Set up tiered membership levels with benefits and qualification rules
Membership tiers transform your loyalty program from simple point accumulation into a status-driven engagement platform. Create levels like Bronze, Silver, Gold, and Platinum where members automatically progress based on their loyalty activity.
Tiers encourage repeat engagement by rewarding your best customers with visible status symbols and tangible benefits. Similar to airline frequent flyer programs, tiers create aspirational goals that motivate customers to spend more.
Benefits of tiers:
Increased engagement: Customers work toward the next level
Higher retention: VIP status creates emotional attachment
Better rewards: Top customers get multiplied points and discounts
Clear progression: Visual progress tracking motivates action
Tiers operate at the club level, not the individual card level. This mirrors real-world loyalty programs like airline frequent flyer status or hotel elite tiers.
Each club (business) can configure one tier system
Members earn a single tier status per club
That status applies to all loyalty cards within that club
Example: A coffee chain has three loyalty cards (Classic, Premium, Student). A member earning points across any of these cards accumulates toward one shared tier status. If they reach Gold, all three cards reflect Gold status and benefits.
Tiers are based on lifetime points earned, not current balance. This distinction matters:
Lifetime points: Total points ever earned (never decreases)
Current balance: Available points to spend (decreases with redemptions)
A member who earned 10,000 lifetime points but spent most of them still maintains their tier status. Tiers reward loyalty history, not just current spending power.
💡 Tiers are optional. Your loyalty program works perfectly without them—point multipliers simply default to 1.0. Add tiers when you're ready to reward your most loyal customers with VIP status and bonus benefits.
Create your loyalty cards and rewards first. Tiers enhance existing programs—they work best when you already have:
At least one club created
Active loyalty cards
Members using your program
Go to Tiers in the partner sidebar (under Campaigns)
Click Create New Tier
Fill in the tier details across four tabs
Field | Description |
|---|---|
Name | Internal reference (e.g., "Gold") |
Display Name | What members see (translatable) |
Description | Summary of benefits (translatable) |
Club | Which loyalty program this tier belongs to |
Level | Hierarchy position (0 = base, higher = better) |
Is Default | Auto-assign to new members |
Is Active | Controls tier availability |
Level numbers determine tier hierarchy. Start at 0 for your base tier, then use 1, 2, 3 for higher tiers. Each club must have exactly one default tier.
Set the requirements members must meet to unlock this tier:
Threshold | Description |
|---|---|
Points Threshold | Lifetime points earned across all transactions |
Spend Threshold | Lifetime purchase amount (in cents) |
Transactions Threshold | Number of purchases made |
Evaluation Mode determines how thresholds are checked:
Mode | Description |
|---|---|
Points Only | Member must meet points threshold |
Spend Only | Member must meet spend threshold |
Transactions Only | Member must meet transaction count |
Any | Member must meet at least one threshold |
All | Member must meet all thresholds |
At least one threshold must be set. Members are assigned to the highest tier they qualify for.
Configure the rewards members receive at this tier:
Benefit | Description |
|---|---|
Points Multiplier | Multiply earned points (1.5 = +50% bonus) |
Redemption Discount | Reduce reward costs (0.10 = 10% off) |
Benefits List | Custom benefit descriptions (translatable) |
Points multiplier must be ≥ 1.00. A 2.0× multiplier means a purchase that normally earns 100 points will earn 200 points.
Redemption discount must be between 0.00 and 1.00. A 0.05 discount means rewards cost 5% fewer points.
Choose how the tier appears to members:
Field | Description |
|---|---|
Icon | Emoji or icon identifier (e.g., 🥇, 💎) |
Color | Hex color code for badges (e.g., #FFD700) |
Use recognizable emojis and vibrant colors that work in both light and dark mode.
Tier | Level | Points | Multiplier | Icon | Color |
|---|---|---|---|---|---|
Bronze | 0 | 0 | 1.0× | 🥉 | #CD7F32 |
Silver | 1 | 1,000 | 1.25× | 🥈 | #64748B |
Gold | 2 | 5,000 | 1.5× | 🥇 | #FFD700 |
Platinum | 3 | 15,000 | 2.0× | 💎 | #8B5CF6 |
Bronze is the default tier (all new members start here). Platinum offers double points on every purchase.
Tier | Level | Spend | Multiplier | Discount | Icon |
|---|---|---|---|---|---|
Regular | 0 | $0 | 1.0× | 0% | ⭐ |
VIP | 1 | $500 | 1.3× | 5% | 🌟 |
Elite | 2 | $2,000 | 1.75× | 10% | 👑 |
This structure uses spend thresholds instead of points. Elite members get 75% more points and 10% off all rewards.
Members are automatically evaluated after every transaction:
Customer makes a purchase or redeems a code
Transaction is processed and points are awarded
System checks member's qualifying stats (lifetime points, spend, transactions)
System finds the highest tier the member qualifies for
If different from current tier:
Member is upgraded (or downgraded if enabled)
New tier is assigned
Member receives email notification
Activity log entry is created
History is preserved. When a member's tier changes, the old assignment stays in the database (marked inactive) for audit purposes.
Tiers only appear to members when they've earned them. Specifically:
Tier shows if:
Member has earned lifetime points greater than zero in your club
Member has an active tier assignment
Member is viewing a card from your club
Tier does not show if:
Member has zero lifetime points (default tier, not earned)
Member is viewing a card from a different club
Your club has no tier system configured
Members see their tier status in multiple places:
Location | What Shows |
|---|---|
My Cards page | All earned tiers in a dedicated section |
Card detail page | The relevant tier for that card's club |
Reward page | Tier status as a reminder of multiplier benefits |
Card grids | Multiplier badge on cards (e.g., "🥇 2.0×") |
Tier cards show members which loyalty cards the tier applies to. This helps them understand the relationship between their tier and their cards.
What members see:
"Applies to X cards" header
Horizontal row of card chips
Each chip shows card color, name, and a navigation arrow
Clicking a chip navigates to that card
Display rules:
Only active, non-expired cards appear
Only cards in the member's My Cards
Maximum 5 cards displayed
Section hidden if no qualifying cards exist
Cards with tier multipliers greater than 1× display a glassmorphic badge in card grids. The badge shows the tier emoji and multiplier value (e.g., "🥇 2.0×"). This visual indicator helps members quickly identify which cards offer bonus earning.
Start with 3-4 tiers maximum. More tiers create confusion. Bronze, Silver, Gold, Platinum is a proven structure.
Make thresholds achievable but aspirational. If no one reaches your top tier, it's too exclusive. If everyone reaches it immediately, it's not special.
Increase benefits gradually. Each tier should feel meaningfully better than the last, but not so much that lower tiers feel worthless.
Use recognizable emojis:
🥉🥈🥇💎 (medals and gems)
⭐🌟✨ (stars)
👑💝🎁 (special symbols)
Choose vibrant, distinct colors:
Bronze: #CD7F32 (warm brown)
Silver: #64748B (slate gray)
Gold: #FFD700 (bright gold)
Platinum: #8B5CF6 (vibrant violet)