Track enrollments, completions, and customer engagement
Track your stamp card program performance with detailed analytics and insights. Monitor enrollments, completion rates, and customer engagement to optimize your programs.
Navigate to Stamp Cards in the partner sidebar to see all your programs.
Columns displayed:
Name/Title — Program identification
Stamps Required — Completion threshold
Active Status — Currently accepting stamps
Total Enrollments — Unique customers enrolled
Created Date — When program launched
Click any program name to view detailed statistics.
What it measures: Unique customers who have received at least one stamp
Good performance:
New program: 10-20% of active customer base in first month
Established program: 30-50% of active customers
Featured program: 50%+ of active customers
Low enrollments indicate:
Poor visibility (enable homepage display)
Unclear value proposition (improve descriptions)
Unappealing reward (increase value)
High barriers (lower minimum purchase)
What it measures: Customers currently collecting stamps (not yet completed)
Calculation: Total enrollments - Completed cards
Healthy ratio:
60-80% of enrollments should be active
20-40% should have completed at least once
High active percentage (90%+):
Stamps required may be too high
Customers losing interest before completion
Minimum purchase too restrictive
Low active percentage (30%-):
Very successful program
Quick completion cycle
High repeat participation
What it measures: All stamps given across all customers
Use for:
Understanding program activity level
Calculating average stamps per customer
Identifying engagement trends
Calculation examples:
100 enrollments × 7 average stamps = 700 total stamps
High number indicates strong engagement
What it measures: How many times customers have completed the card
Includes:
First-time completions
Repeat completions by same customers
All historical completions
Success indicators:
Completion rate: 40-60% is healthy
Repeat completions: 20-30% complete multiple times
What it measures: Percentage of enrollments that have completed at least once
Formula: (Customers who completed / Total enrollments) × 100
Benchmarks:
Excellent: 60%+ completion rate
Good: 40-60% completion rate
Average: 25-40% completion rate
Poor: <25% completion rate
Improving low completion rates:
Reduce stamps required
Lower minimum purchase amount
Remove or increase daily limits
Extend validity period
Increase reward value
What it measures: Mean percentage completion across all active enrollments
Interpretation:
67% average: Most customers are 2/3 through their cards
30% average: Customers losing interest early
90% average: Customers very close to completion
Use this to:
Identify drop-off points
Time promotional campaigns
Send targeted encouragement
Navigate to Members to see stamp card participation:
Stamp Cards column shows:
Which programs each customer is enrolled in
Current progress for each card
Quick link to transaction history
Click customer name to view full profile including all stamp card activity.
For each customer enrollment, view:
Access: Members → Select customer → Click stamp card name
Information displayed:
All stamps earned (dates and times)
Purchase amounts (if recorded)
Staff member who added stamps
Internal notes
Before/after stamp counts
Completion events
Reward redemptions
Use for:
Customer service inquiries
Dispute resolution
Understanding customer behavior
Identifying patterns
Track how long customers take to complete cards:
Fast completion (1-2 weeks):
Frequent customers
Low stamp requirements
High engagement
Medium completion (3-6 weeks):
Regular customers
Standard programs
Healthy engagement
Slow completion (2+ months):
Infrequent customers
High stamp requirements
May indicate barriers
Optimize based on goals:
Want faster completion? Reduce stamps required
Want longer engagement? Increase stamps required
Monitor when customers join:
Launch spike:
High enrollments in first week
Normal for new programs
Steady growth:
Consistent enrollments over time
Indicates sustainable program
Declining enrollments:
Fewer new customers joining
May need refresh or promotion
Seasonal patterns:
Higher enrollments during busy seasons
Use validity periods for seasonal programs
If you have multiple stamp card programs:
Metrics to compare:
Enrollment rates
Completion rates
Average time to completion
Repeat participation
Example comparison:
Program | Enrollments | Completion Rate | Avg Time |
|---|---|---|---|
Coffee Card | 250 | 65% | 18 days |
Pastry Card | 180 | 72% | 12 days |
VIP Card | 95 | 38% | 45 days |
Insights:
Pastry Card: Quick wins, high completion
Coffee Card: Popular, good completion
VIP Card: Exclusive, longer commitment
Identify your most successful programs:
High enrollment + High completion:
Perfect program design
Replicate for other offerings
High enrollment + Low completion:
Great initial appeal
Reduce barriers to completion
Low enrollment + High completion:
Niche appeal
Increase visibility
Low enrollment + Low completion:
Needs major revision or retirement
To export stamp card data:
Navigate to Stamp Cards list
Apply any filters if needed
Click Export button
Select CSV format
Download file
Export includes:
All program details
Enrollment statistics
Completion data
Created dates
Active status
Use exports for:
Executive reporting
Trend analysis
External analytics tools
Historical records
Combine stamp card data with other metrics:
Customer lifetime value:
Customers with stamp cards vs without
Impact on overall spend
Retention rates
Cross-program participation:
Customers in both loyalty cards and stamp cards
Combined engagement levels
Total rewards earned
Low enrollments:
Enable homepage visibility
Train staff to mention program
Create in-store signage
Send email announcements
Improve reward value
High enrollments:
Program is working well
Consider creating similar programs
Maintain current strategy
Low completion rates:
Reduce stamps required
Lower minimum purchase
Increase reward value
Remove restrictive limits
Extend validity period
High completion rates:
Program is successful
Consider increasing stamps for higher-value rewards
Create premium tier programs
Slow completion:
Send reminder notifications
Offer bonus stamp promotions
Reduce barriers
Increase reward appeal
Fast completion:
Program is highly engaging
Ensure rewards are sustainable
Monitor for abuse
Check metrics weekly: Regular monitoring helps catch issues early.
Set performance goals: Define targets for enrollments and completions.
Compare to benchmarks: Measure against industry standards and your other programs.
Act on insights: Use data to make informed program adjustments.
Track changes: Monitor impact of modifications you make.
Celebrate successes: Share positive results with your team.
Possible causes:
Program not visible
Unclear value proposition
Staff not aware
Solutions:
Enable homepage visibility
Improve descriptions
Train staff
Promote actively
Possible causes:
Too many stamps required
Minimum purchase too high
Daily limits too restrictive
Solutions:
Reduce stamps required
Lower minimum purchase
Remove or adjust limits
Possible causes:
Reward not compelling enough
Card didn't reset properly
Customers unaware they can continue
Solutions:
Increase reward value
Verify technical functionality
Communicate reusability