Email Campaigns Overview

Send targeted promotional emails to your loyalty program members.

Email campaigns let you reach your loyalty members directly from your dashboard. Target specific segments, compose rich-text emails in multiple languages, and track delivery in real-time—all without leaving the platform.

What You Can Do

With email campaigns, partners can:

Feature	Description
Target specific audiences	Send to all members or segment by points, stamps, vouchers, tier, or language
Compose rich emails	Use the built-in editor for formatting with headings, lists, and links
Personalize messages	Insert member names automatically with simple placeholders
Support multiple languages	Each member receives the email in their preferred language
Track delivery	Watch your campaign progress with live statistics
Stay compliant	Every email includes a one-click unsubscribe link

How It Works

The campaign wizard guides you through three simple steps:

1. Choose Audience → 2. Compose Message → 3. Review & Send

Step 1: Choose Your Audience

Select who should receive your email. Available segments include:

Segment	Description
All Members	Everyone who accepts marketing emails
Card Members	Members using a specific loyalty card
Points Below/Above	Target by points balance (re-engagement)
Stamps In Progress	Members close to completing a stamp card
Has Voucher	Members with unredeemed vouchers
Inactive Members	Members with no recent activity
Membership Tier	Target specific VIP levels
By Language	Target by member's preferred language

A live counter shows how many recipients match your criteria. You can also preview sample members before sending.

Step 2: Compose Your Message

Write your email using the rich text editor:

Formatting — Bold, italic, underline, headings
Structure — Bullet lists, numbered lists, blockquotes
Links — Add clickable URLs
Personalization — Use {name} for the member's name, {email} for their email

Multi-language support: Write content in your default language, then add translations. Each member receives the email in their preferred language with automatic fallback.

Step 3: Review & Send

Before sending, you can:

Customize sender settings — Set a custom "From" name and reply-to address
Preview the email — See exactly what members will receive
Choose when to send — Send immediately or save as draft

Getting Started

Navigate to Partner Dashboard > Email Campaigns
Click Compose Email
Select your audience segment
Write your subject line and email content
Preview and send

Campaign Statuses

Status	Meaning
Draft	Saved but not yet sent
Pending	Ready to start sending
Sending	Delivery in progress
Sent	Completed
Failed	Error occurred

Member Unsubscribe

Every email includes a one-click unsubscribe link at the bottom. When members unsubscribe:

They're immediately opted out of future campaigns
You cannot re-subscribe them (compliance requirement)
They can still receive transactional emails

Best Practices

Subject Lines

Keep under 50 characters for mobile
Be specific about the value inside
Use personalization when relevant

Content

Get to the point in the first sentence
Use formatting to improve scannability
Include a clear call-to-action

Targeting

Start with engaged segments (recent activity, high points)
Test with small audiences first
Use language targeting for international audiences

Troubleshooting

Campaign Shows 0 Recipients

Cause: No members match your criteria with accepts_emails enabled.

Solution:

Try a broader segment
Check if members have opted out
Ensure you've selected required configuration options

Emails Not Arriving

Cause: SMTP configuration issues or spam filters.

Solution:

Verify system email settings in Administration
Ask recipients to check spam folders
Ensure your sending domain has proper SPF/DKIM records

Preview Shows {name} Instead of Actual Name

Expected behavior: The preview uses sample data. Live emails will show real member names.