What is Again and how does it work?
Again is a digital loyalty card platform that helps businesses reward their customers. It works like a modern stamp card—customers collect points at participating businesses and redeem them for rewards.
The platform connects three types of users:
Partners are businesses that create loyalty cards. A coffee shop, restaurant, or retail store becomes a partner to offer their own rewards program.
Staff are employees who work at partner locations. They scan customer QR codes to award points and process reward redemptions.
Members are customers who collect loyalty cards. They earn points at participating businesses and redeem them for rewards.
Partners create loyalty cards with rewards
Partners add staff members who can award points
Members scan QR codes to collect cards and access their wallet
Staff scan member QR codes to award points or redeem rewards
Networks organize managers and partners into groups. Think of them as regions, brands, or shopping centers. Networks are invisible to members—they're purely organizational.
Clubs help partners organize their staff. A restaurant with multiple locations might create a club for each location, ensuring staff only interact with their own customers.
Loyalty Cards define the rewards program. Each card has rules for earning points, a design, and one or more rewards members can redeem.
Stamp Cards work like digital punch cards. Customers collect stamps with each purchase and earn a reward when the card is complete.
Vouchers provide instant-value discounts through promotional codes. Percentage off, fixed amounts, free products, free shipping, or bonus loyalty points—immediate gratification for customers.
Rewards are what members save for. A free coffee, a discount, or a special gift—partners define what points are worth.
Shared Wallet is the architecture that allows customers to use one account across all participating businesses.
Anonymous Member Mode removes signup friction entirely. Visitors can start earning points and collecting stamps immediately — no registration required. They can add an email later to sync their account across devices.