Voucher Card Design & Branding

Customize voucher appearance with background colors, images, opacity, and logos.

A well-designed voucher catches attention and reinforces your brand. Customize colors, images, and logos to create vouchers that look professional and match your business identity.

Voucher Card Anatomy

Voucher cards display consistently across devices with a 4:3 aspect ratio:

┌────────────────────────────────┐
│  [Logo]          [Status Badge]│
│                                │
│     ██  20% OFF  ██            │
│                                │
│   Summer Sale                  │
│   Code: SUMMER20               │
│                                │
│   Expires: Aug 31, 2025        │
└────────────────────────────────┘

Your customizations affect the background and branding elements. The discount, title, code, and expiration are rendered automatically based on your voucher settings.

Background Color

The primary visual element of your voucher card.

Choosing a Color

Click the color picker or enter a hex code directly:

Input

Result

Click picker

Visual color selection

#7C3AED

Purple

#10B981

Green

#F59E0B

Amber

#EF4444

Red

Brand Alignment

Use colors that match your brand:

Contrast Considerations

Ensure text is readable against your background:

Background Color

Recommended Text Color

Dark (navy, black, purple)

White (#FFFFFF)

Light (white, yellow, light gray)

Black (#000000)

Medium (blue, green, red)

White usually works best

Background Opacity

Control how solid your background color appears.

How It Works

Opacity ranges from 0 (transparent) to 100 (solid).

Opacity

Effect

100

Solid color, no image visible

85

Recommended—color dominant, slight image visibility

70

Balanced—both color and image visible

50

Equal blend

30

Image dominant, color tint

Default: 85%

The default 85% opacity works well for most cases:

With and Without Images

No background image: Opacity only affects color intensity (minimal visual difference)

With background image: Opacity creates overlay effect, blending color and image

Text Color

Control the color of text displayed on the voucher card.

Standard Options

Use Case

Hex Code

When to Use

White text

#FFFFFF

Dark backgrounds (most common)

Black text

#000000

Light backgrounds

Testing Readability

Always preview your voucher after setting colors. Ask yourself:

If not, adjust your text color or background opacity.

Background Image

Add visual interest with a custom background image.

Image Requirements

Attribute

Recommendation

Dimensions

800×600 pixels

Aspect Ratio

4:3 (matches card ratio)

File Types

JPG, PNG, GIF

Max Size

5MB

Image Selection Tips

Good background images:

Avoid:

How Images Display

Images are:

  1. Scaled to fill the card area

  2. Cropped to 4:3 ratio (centered)

  3. Overlaid with background color at specified opacity

  4. Text rendered on top

No Image Alternative

Without a background image, the voucher displays as a solid color card with optional gradient effects. This looks clean and professional—many successful vouchers use color-only designs.

Add your brand logo to the voucher card.

Logo Requirements

Attribute

Recommendation

Dimensions

Square, up to 400×400 pixels

Aspect Ratio

1:1 (square)

File Types

PNG (transparent background ideal), JPG

Max Size

5MB

Logo Placement

Logos display in the top corner of the voucher card, sized appropriately to not overwhelm the design.

Logo Tips

Design Examples

Bold Color, No Image

Background Color: #7C3AED (purple)
Opacity: 100
Text Color: #FFFFFF (white)
Logo: Brand logo (white version)

Clean, modern, professional. The color does all the work.

Lifestyle Image

Background Color: #000000 (black)
Opacity: 50
Background Image: Coffee shop ambiance photo
Text Color: #FFFFFF (white)
Logo: Coffee shop logo

Atmospheric and inviting. Image creates mood, color ensures readability.

Seasonal Theme

Background Color: #DC2626 (red)
Opacity: 85
Background Image: Holiday decorations
Text Color: #FFFFFF (white)
Logo: Brand logo with holiday accent

Festive and timely. Perfect for limited-time holiday promotions.

Minimal Elegant

Background Color: #1F2937 (dark gray)
Opacity: 100
Text Color: #FFFFFF (white)
Logo: Minimal logomark

Sophisticated and understated. Lets the offer speak for itself.

Source Tracking

Track where vouchers originate for campaign attribution.

Source Options

Source

Use When

Manual Creation

Creating vouchers through the dashboard

Batch Generation

Bulk code generation (coming soon)

Marketing Campaign

Part of coordinated campaign

API/Integration

Created via external system

Why Track Source

Stackability

Control whether vouchers can be combined.

Stackable Vouchers

When enabled, customers can apply this voucher alongside other vouchers on the same order.

Example: Customer applies SUMMER20 (20% off) and FREESHIP (free shipping) together.

Non-Stackable Vouchers

When disabled, this voucher cannot be combined with others. Customer must choose one.

Example: SUMMER20 is non-stackable. Customer cannot add another voucher.

Strategy

Goal

Stackable?

Maximize perceived value

✓ Yes

Control discount depth

✗ No

Complement shipping offers

✓ Yes (non-discount vouchers)

Exclusive high-value offers

✗ No

Preview Your Design

Always preview your voucher before publishing:

  1. Check text readability at different sizes

  2. Verify logo visibility

  3. Ensure colors match your expectations

  4. View on mobile and desktop

The creation form shows a live preview as you adjust settings. Use it!

Design Best Practices

Do

Don't

Next Steps