Track your loyalty program's performance
The analytics section provides insights into how your loyalty program is performing. Use these metrics to optimize your rewards and engagement strategies.
Your partner dashboard shows key metrics at a glance:
Metric | Description |
|---|---|
Total Members | Customers who've collected your card |
Active Members | Members with recent activity |
Points Issued | Total points awarded |
Rewards Redeemed | Total redemptions |
How many times your loyalty card has been viewed. This indicates awareness and reach.
Members who recently added your card to My Cards. Track acquisition over time.
Metric | What It Tells You |
|---|---|
Points issued | How much you're rewarding customers |
Points redeemed | How engaged customers are with rewards |
Average points per transaction | Typical purchase value in points |
Percentage of earned points that get redeemed. A healthy program sees 60-80% redemption.
Rate | What It Means |
|---|---|
Low (<40%) | Rewards might be priced too high or not compelling |
Healthy (60-80%) | Good balance between earning and redeeming |
Very high (>90%) | Consider if rewards are too cheap |
View analytics for different periods:
Today
Last 7 days
Last 30 days
All time
Compare periods to identify trends.
Track launches. When you introduce a new reward, watch how redemption patterns change.
Identify drop-off. If members collect your card but never earn points, your point rules might be confusing or transactions aren't being recorded.
Optimize rewards. See which rewards are most popular. Consider adding similar options or retiring unpopular ones.
Seasonal patterns. Notice when your program is most active. Plan promotions accordingly.
If you use Membership Tiers:
Metric | What It Tells You |
|---|---|
Tier distribution | How many members at each level |
Upgrade rate | How quickly members progress |
Top tier retention | How many stay engaged after reaching top |
Use tier data to calibrate your thresholds and benefits.
For detailed analysis, you can view transaction-level data in the Members section and export as needed for external tools.