Choose the right discount type for your campaign (percentage, fixed amount, free product, free shipping, bonus points).
Vouchers support five discount types, each suited for different marketing goals. Choose the type that best matches your campaign objective.
Take a percentage off the order total.
Customer order total × discount percentage = discount amount
Example:
Voucher: SUMMER20 (20% off)
Order total: Rs 80.00
Discount: Rs 16.00 (20% of Rs 80)
Customer pays: Rs 64.00
Seasonal sales (20% off summer sale)
Storewide promotions (15% off everything)
Tiered campaigns (10%, 15%, 20% for different tiers)
Protect your margins on large orders by setting a cap in your chosen currency.
Example: 20% off with Rs 50 maximum cap
Rs 100 order → Rs 20 discount (20%)
Rs 300 order → Rs 50 discount (capped, not Rs 60)
Rs 400 order → Rs 50 discount (capped, not Rs 80)
Without a cap, percentage discounts can get expensive on high-value orders.
💡 Currency: When you set a maximum cap, select the currency that matches your business. The cap value is entered in cents (e.g., 5000 = 50.00 cap).
Popular percentages: 10%, 15%, 20%, 25%
Avoid odd numbers: 17% feels random; 15% or 20% feels intentional
Always consider caps: Protect against unexpectedly large orders
Pair with minimums: "20% off orders over Rs 50" increases basket size
Subtract a specific amount from the order in your chosen currency.
Order total − fixed amount = customer pays
Example:
Voucher: SAVE10 (Rs 10 off)
Order total: Rs 45.00
Discount: Rs 10.00
Customer pays: Rs 35.00
If the order is less than the discount, customer pays Rs 0 (discount doesn't exceed order).
When creating a fixed amount voucher, select the currency that matches your business. The discount value is entered in cents (e.g., 1000 = 10.00 in your selected currency).
Simple, clear value proposition ("Rs 10 off!")
Acquisition offers ("Rs 15 off your first order")
Round-number promotions ("Rs 25 off")
Use round numbers: Rs 5, Rs 10, Rs 15, Rs 20, Rs 25
Match to average order: Rs 10 off works well for Rs 40+ average orders
Pair with minimums: "Rs 10 off orders over Rs 50" ensures profitability
Clear messaging: Customers instantly understand the value
Order Size | 20% Off | Rs 10 Off |
|---|---|---|
Rs 30 | Rs 6.00 | Rs 10.00 |
Rs 50 | Rs 10.00 | Rs 10.00 |
Rs 100 | Rs 20.00 | Rs 10.00 |
Rs 200 | Rs 40.00 | Rs 10.00 |
Fixed discounts favor smaller orders. Percentage discounts scale with order size.
Give away a specific product at no charge.
Customer receives the named product free when they meet requirements.
Example:
Voucher: FREECOFFEE
Free product: Medium Coffee
Minimum purchase: Rs 5.00
Customer buys $8 sandwich → gets free coffee
Product sampling ("Try our new latte free!")
Bundling incentives ("Free fries with any burger")
Loyalty rewards ("Free dessert for members")
Inventory management (move slow-selling items)
Free Product Name (required for this type) Enter exactly what the customer receives. Be specific:
✓ "Medium Coffee"
✓ "Regular Fries"
✗ "Free item"
✗ "Beverage"
Staff need to know what to give away.
Be specific: "Medium Iced Coffee" not "Coffee"
Set minimums: Prevent abuse with purchase requirements
Choose strategically: High-margin items or items you want to promote
Consider costs: Factor in cost of goods when planning campaigns
Remove shipping charges from the order.
Shipping cost is waived when the voucher is applied.
Example:
Voucher: FREESHIP
Normal shipping: Rs 8.95
Customer applies voucher → Rs 0.00 shipping
E-commerce promotions
Delivery-based businesses
Reducing cart abandonment
Competing with free-shipping competitors
Set minimum order: "Free shipping on orders over Rs 50"
Limit to specific regions: If shipping costs vary significantly
Time-limited: "Free shipping this weekend only"
Track impact: Monitor if it increases conversion
⚠️ Note: Free shipping requires integration with your checkout system to apply correctly. Work with your development team if you need this integration.
Award loyalty points instead of monetary discounts.
Customer receives points credited to their loyalty card.
Example:
Voucher: BONUS500
Points awarded: 500
Linked card: Main Loyalty Card
Customer redeems → 500 points added to balance
Drive loyalty program engagement
Re-engage lapsed customers
Reward specific behaviors
Bridge gap to next reward tier
Points Value (required for this type) Number of points to award (e.g., 500).
Credit Points To (required for this type) Select which loyalty card receives the points. Only cards in the same club appear.
Bonus points vouchers don't reduce the order total. The customer pays full price but receives points as a reward.
Example:
Order total: Rs 50.00
Voucher: BONUS500
Customer pays: Rs 50.00
Points received: 500
Match point value to engagement: 500 points should feel valuable
Consider point economics: Ensure bonus doesn't exceed purchase value
Pair with purchases: "Earn 500 bonus points on orders over $30"
Promote the program: Use bonus points to introduce loyalty cards
Bonus points are automatically credited to the linked loyalty card when the voucher is redeemed. The points appear in the customer's balance immediately.
If the customer doesn't have the linked card yet, they'll be prompted to add it first.
Goal | Recommended Type |
|---|---|
Increase average order | Percentage with minimum |
Simple, clear value | Fixed amount |
Product promotion/sampling | Free product |
Reduce cart abandonment | Free shipping |
Build loyalty engagement | Bonus points |
Large order incentive | Percentage (no cap) |
Budget-controlled campaign | Fixed amount or capped percentage |
Different voucher types can work together in a campaign:
Acquisition: Fixed amount welcome discount
Engagement: Bonus points for second purchase
Retention: Percentage discount for loyal customers
Promotion: Free product to try something new
Create multiple vouchers with different types to address various customer motivations.
Creating Vouchers — Set up your first voucher
Advanced Targeting — Reach the right audience
Voucher Analytics — Measure what's working